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Go to ANY fitness post on Instagram… Any dieting Q&A… And you’ll see all sorts of posts and questions about how to stay motivated.

In fact, I hear it all the time too, on my own Instagram and with potential clients.

Everyone thinks they have a motivation problem... And they're hoping someone has the magic bullet to solve it.

It’s impossible.

The truth: Motivation doesn’t last.

I’d almost go as far as to say it isn’t real.

So if you’re trying to build a set of healthy habits or reach a goal, motivation is THE LAST thing you want to be relying on.

I know that probably sounds really weird if, like me, you grew up in a world where Nike’s "Just Do It" slogan was the battle cry for everything from school sports, to getting your homework done.

But motivation is a product of excitement.

It’s a moment in time….

And that means it fades just as quickly as it comes… Leaving you high and dry without any desire to get your butt to the gym or make clean food choices.

So what should you be relying on instead?

  • A system/plan that is fit to YOUR goals and lifestyle

  • Small action steps taken consistently

  • And accountability - someone to hold you to it when that initial excitement fades.

What happens when you get those things in place? …. Simply put - you start getting results you can actually maintain. You can be intentionally well, Jaime Palinchak

Integrative Nutrition Health Coach

You’re welcome to schedule a free 45+ minute heath strategy session with me to see if I can help be the support you need to make your choices more conscious and your wellness more sustainable. Book your free consultation:


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